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President of China lunches with Brazilian President

Saturday, November 13, 2004

Hu Jintao, the President of the People’s Republic of China had lunch today with the President of Brazil, Luiz Inácio Lula da Silva, at the Granja do Torto, the President’s country residence in the Brazilian Federal District. Lunch was a traditional Brazilian barbecue with different kinds of meat.

Some Brazilian ministers were present at the event: Antonio Palocci (Economy), Eduardo Campos (Science and Technology), Roberto Rodrigues (Agriculture), Luiz Fernando Furlan (Development), Celso Amorim (Exterior Relations), Dilma Rousseff (Mines and Energy). Also present were Roger Agnelli (Vale do Rio Doce company president) and Eduardo Dutra (Petrobras, government oil company, president).

This meeting is part of a new political economy agreement between Brazil and China where Brazil has recognized mainland China’s market economy status, and China has promised to buy more Brazilian products.

Pfizer and Microsoft team up against Viagra spam

Sunday, February 13, 2005

New York –”Buy cheap Viagra through us – no prescription required!” Anyone with an active email account will recognize lines like this one. According to some reports, unsolicited advertisements (spam) for Viagra and similar drugs account for one in four spam messages.

BACKGROUND

Spamming remains one of the biggest problems facing email users today. While users and systems administrators have improved their defenses against unsolicited email, many spammers now insert random words or characters into their letters in order to bypass filters. The Wikipedia article Stopping email abuse provides an overview of the various strategies employed by companies, Internet users and systems administrators to deal with the issue.

Ever since pharmaceutical giant Pfizer promised to cure erectile dysfunction once and for all with its blue pills containing the drug sildenafil citrate, spammers have tried to tap into male anxiety by offering prescription-free sales of unapproved “generic” Viagra and clones such as Cialis soft tabs. Legislation like the U.S. CAN-SPAM act has done little to stem the tide of email advertising the products.

Now Pfizer has entered a pledge with Microsoft Corporation, the world’s largest software company, to address the problem. The joint effort will focus on lawsuits against spammers as well as the companies they advertise. “Pfizer is joining with Microsoft on these actions as part of our shared pledge to reduce the sale of these products and to fight the senders of unsolicited e-mail that overwhelms people’s inboxes,” said Jeff Kindler, executive vice president at Pfizer.

Microsoft has filed civil actions against spammers advertising the websites CanadianPharmacy and E-Pharmacy Direct. Pfizer has filed lawsuits against the two companies, and has taken actions against websites which use the word “Viagra” in their domain names. Sales of controlled drugs from Canadian pharmacies to the United States are illegal, but most drugs sold in Canada have nevertheless undergone testing by the U.S. Food and Drug Administration. This is not the case for many of the Viagra clones sold by Internet companies and manufactured in countries like China and India. While it was not clear that CanadianPharmacy was actually shipping drugs from Canada, Pfizer’s general counsel, Beth Levine, claimed that the company filled orders using a call center in Montreal, reported the Toronto Star.

For Microsoft’s part, they allege that the joint effort with Pfizer is part of their “multi-pronged attack on the barrage of spam.” As the creator of the popular email program Outlook, Microsoft has been criticized in the past for the product’s spam filtering process. Recently, Microsoft added anti-spam measures to its popular Exchange server. Exchange 2003 now includes support for accessing so-called real-time block lists, or RTBLs. An RTBL is a list of the IP addresses maintained by a third party; the addresses on the list are those of mailservers thought to have sent spam recently. Exchange 2003 can query the list for each message it receives.

2008 COMPUTEX Taipei: Three awards, One target

Monday, June 23, 2008

2008 COMPUTEX Taipei, the largest trade fair since its inception in 1982, featured several seminars and forums, expansions on show spaces to TWTC Nangang, great transformations for theme pavilions, and WiMAX Taipei Expo, mainly promoted by Taipei Computer Association (TCA). Besides of ICT industry, “design” progressively became the critical factor for the future of the other industries. To promote innovative “Made In Taiwan” products, pavilions from “Best Choice of COMPUTEX”, “Taiwan Excellence Awards”, and newly-set “Design and Innovation (d & i) Award of COMPUTEX”, demonstrated the power of Taiwan’s designs in 2008 COMPUTEX Taipei.

News briefs:May 26, 2006

The time is 17:00 (UTC) on May 26th, 2006, and this is Audio Wikinews News Briefs.

Contents

  • 1 Headlines
    • 1.1 Shots fired on Capitol Hill
    • 1.2 U.S. Senate passes immigration reform bill
    • 1.3 Melbourne – Adelaide train services disrupted into next week following fatal crash
    • 1.4 Australian troops land in East Timor
    • 1.5 Science minister visits Australia’s newest nuclear reactor, receives nuclear power report
    • 1.6 BitTorrent index sues MPAA
    • 1.7 Hundred million dollar New Zealand drug bust
    • 1.8 Left parties:Don’t let U.S meddle in India’s internal affairs
  • 2 Closing statements

New Zealand Qantas Television Awards announced

Saturday, November 18, 2006

The 2006 QANTAS New Zealand Television Awards were announced tonight (NZDT). The winners and their respective categories follow.

Best comedy finalists were pulp sport, bro’Town and The Unauthorised History of New Zealand with Pulp Sport taking out the prize.

The best observational reality (non format) show out of Snotties, The Zoo and Tough Act was Snotties.

Best reality (format) show finalists were Downsize Me!, Sensing Murder and Shock Treatment. The winner being Sensing Murder.

Best current affairs report finalist were Alex Teka, Detox Diary, Not Fit to Practise and Turning the Tide. The winner was Detox Diary.

Best news or current affairs presenter of the year finalists were Shane Taurima, Willie Jackson, John Campbell and Susan Wood. Winner was John Campbell, the prize was awarded to him by his producer, Carol Hirschfield. Mr Campbell was “stupidly proud.”

No finalist was for the award of TV journalist so the winner was Mike McRoberts and the first thing he said when he arrived on stage was: “Crikey dick.”

Peter Day was awarded for current affair camera. Current affairs reporter was Hadyn Jones. The best news or current affairs editor was Shahir Daud.

Lifestyle and information programme finalists were House Trap, Target and The Living Room. The winner was Target.

The best popular documentary section finalists were Give My Children Back, Earthquake and Million Dollar Tumour (all of which aired on TV3). The winner was Million Dollar Tumour.

The best arts/festival documentary was Artsville.

The best factual camera was awarded to David Stipson. Paul Sutorius was the best factual editor.

Geoff Husson got the award for the best non-drama director.

The winner of favourite female, as voted by the public “by a country mile”, was Hillary Barry.

Public voted favourite male was Simon Dallow taking the award, who was “lost for words…truly shocked…”

The favourite programme nominees were Shortland Street, Outrageous Fortune, NZ Idol, Sensing Murder, Downsize Me!, Dancing With The Stars, Target and bro’Town. The winner was, as voted by the public, Shortland Street.

Grey’s Anatomy won the best international programme as voted by the public.

Best sports or event coverage out of Na Ratou Mo Tatou, V8 Supercars Pukekohe or 3 News election night was Na Ratou Mo Tatou (ANZAC day coverage).

Best entertainment nominees were What Now; the Gunge and Run Awards, Dave Dobbyn; One Night in Matata and Snatch out Booty and the winner was Dave Dobbyn; One Night in Matata.

The best non factual script writer went to David Brechin-Smith.

Fred Renata, best camera non factual, and best editing for non-factual went to Bryan Shaw.

The best drama director went to Brendan Donovan.

Finalists were for best news report team are, “David-Benson Pope” on 3 News, “Robert Hewitt” on One News and “Gaza” on 3 News. Winner was 3 News for “Gaza”.

“The most important category.” Best current affairs show finalists were Fair Go, Sunday, Campbell Live. Winner was Campbell Live, when on stage Mr Campbell said: “Bloody Stoked.”

Best news finalists were 3 News and One News and the winner was One News.

Bruce Adams was awarded with best news camera.

Best news reporter was given to Michael Holland.

Best children/youth programme winners was Let’s Get Inventin’.

Best actress finalists were Kate Atkinson, Robyn Malcolm and Kate Elliot. The award was awarded to Kate Elliot.

Best actor finalists were Antony Starr, Ryan O’Kane and Scott Wills and the winner was Ryan O’Kane.

The last award, best drama, the finalists were The Insiders Guide to Love, Doves of War, Outrageous Fortune. The winner of best drama was The Insiders Guide to Love.

This article features first-hand journalism by Wikinews members. See the collaboration page for more details.
This article features first-hand journalism by Wikinews members. See the collaboration page for more details.

Author Amy Scobee recounts abuse as Scientology executive

Monday, October 11, 2010

Wikinews interviewed author Amy Scobee about her book Scientology – Abuse at the Top, and asked her about her experiences working as an executive within the organization. Scobee joined the organization at age 14, and worked at Scientology’s international management headquarters for several years before leaving in 2005. She served as a Scientology executive in multiple high-ranking positions, working out of the international headquarters of Scientology known as “Gold Base”, located in Gilman Hot Springs near Hemet, California.

US fans turn out for 2012 Phoenix Comicon

Saturday, June 2, 2012

Phoenix, Arizona — Last weekend, Phoenix fans of comics, science fiction, horror, fantasy, cos-play, anime and manga, Society for Creative Anachronism, and more, marked a milestone as the city held its tenth annual Phoenix Comicon at the Phoenix Convention Center. The event — which is entirely the work of more than 700 volunteers according to coordinator Colin Aprill — generated around US$5 million for the “Valley of the Sun” during its four-day run. Wikinews was there.

As one unknown source from the crowd was overheard saying, “It’s all about the fans.” Descending into the hall by escalator gave a sense of the scale to the creativity in the center. Fans could be seen scattering about in a flurry of motion on their way from one event to another and producing their own spectacle, most in costume, on their way.

This year the four-day convention in the Valley was estimated to set a new attendance record as 30,000 visitors showed. Most were clothed in costumes that transformed themselves into Batmans, creeper box heads, furries, Lady and Knight couple, pirates, pixies, Star Trek officers, Star Wars’ Empire troopers, Superwomen, and zombies. One of the most common activities at Comicon was people taking photos of each other while they took turns posing or snapping shots.

The Camp family stopped intermittently to have their photos taken by others. The Camps were led by eldest brother Jim “Batman” Camp. He attended Comicon with his sister Tina “Good Witch” Camp, who brought her daughter Katie “Super Woman.” Sibling Tony Camp, who attended with his daughter Stella “Bat Girl,” was said to be “the instigator” behind the family’s turnout at Comicon. “You get to be dressed up and can act goofy, and you don’t feel weird because everybody is dressing up, too,” said Tony about the family-friendly event.

The exhibit hall was filled with artists and merchants selling comic books, trinkets, memorabilia, wares and keepsakes. Amidst the shoppers, the photo opportunities continued to attract the most attention. For all the star-studded autograph booths and an artist alley with famed comic book artists, the most fun was simply enjoying the presence of other fans in costume.

The Thirteenth Floor Haunted House took advantage of the photo-op activity by supplying monsters “Nemesis” and “Collosus” for more of this activity. Manager Tim Pugsley says the company owns five out of the top 1300 haunted houses in the United States. The monsters’ human counterparts remained anonymous on purpose. “The characters don’t get ruined that way,” said a handler.

Montana E. had his picture taken with “Nemesis” by friend Joey Deihl, while Eddie Deleon and young Raquel Munguia posed with “Collosus.”

Fans also gathered Saturday for a flash mob event, in which people danced or acted to Michael Jackson’s mega-hit song “Thriller”. An entertainment group calling themselves “The Zombie Chicks” attended the flash mob and then later drifted in trance through the exhibitor hall of the convention center. “We’re here for the performance, not for the stuff,” said Tori Hoganson, who pointed like a bored consumer at the trinkets in a stall. She was careful to use as few words as possible to speak her mind out of character before going back mindfully to her mindless performance. She was accompanied by her friends, who in human form are known as Emmalaine Wright and Lyle Yanak. The group was watched closely and held at bay by “The Keeper” Ben Fondren, who lurked nearby as a faceless shadow.

The fans also turned out to see big stars, like William Shatner, who portrayed Captain Kirk in the original Star Trek series; LeVar Burton, who is synonymous with the ship’s engineer Geordi La Forge in Star Trek: The Next Generation; or Jon Bernthal, who was the sometimes hero and sometimes anti-hero Shane Walsh in the TV series The Waking Dead.

Father and son John and David Phelps, who are both Star Trek fans, attended the event together and were excited to see Shatner. “He can be funny, but he’s also fun to laugh at,” said John Phelps with a smile. His son David liked to laugh at Shatner when the artist attempted to sing. Shatner has had an alternative “tongue-in-cheek” career singing hits such as “Common People” on the 2004 album Has Been.

Hunter Lewis got Jon Bernthal’s autograph, which came penned with the message, “I F@&#’in hate Zombies.” Zombies were the main source of the angst that bedeviled characters in his hit TV show. Hunter’s friends Justin Rose, Ryan Scola and Taylor Fagen also met with Bernthal in the autograph line. This was just one of many examples of how friends and family were bonding and sharing together in the spectacle throughout the convention center.

There were also breakout sessions for classes, performances, gaming, and crafts. Nyki Robertson Crosby, a.k.a. “Lady Thunder,” who is the matriarch of one of the largest houses for the Society for Creative Anachronism in the Phoenix area, sponsored a class on creating a “Basic T-shirt Tunic” so that anyone who wanted to attend an S.C.A. event in costume could fit in with a minimal investment in time, effort and money. She said the secret is to create a costume that could be one someone would wear between 600–1600 A.D. “We’re the Society of Creative Anachronism and not the Society of Creative Accuracy,” Robertson Crosby said.

The Phoenix Comicon was carnivalesque in its look and feel. And it spread well beyond the convention center as knights and Wonderland characters and more walked the streets of Phoenix and lunched and dined with the “civilians”. The civilians were the ones who kept asking, “What’s going on?”

They may have been “out of towners” visiting the “Valley of the Sun” between May 24–27, because after ten years, Phoenix now has an established tradition.

This year’s largest Comicon is to be Comic-Con International San Diego 2012, July 12–15 in California.

United States Senator Jeff Flake announces retirement, citing ‘profoundly misguided’ party politics

Friday, October 27, 2017

Arizona Senator Jeff Flake announced on Tuesday he will not seek reelection when his term in the Senate is up next year, citing issues within the United States Republican Party and with President Donald Trump, whose behavior he called “reckless, outrageous, and undignified.” The Trump administration said Flake had poor support among his constituency.

In a speech on the floor of the Senate, Flake said, “The notion that one should stay silent as the norms and values that keep America strong are undermined and as the alliances and agreements that ensure the stability of the entire world are routinely threatened by the level of thought that goes into 140 characters — the notion that one should say and do nothing in the face of such mercurial behavior is ahistoric and,” he said, “I believe, profoundly misguided.” He later added on CNN’s The Lead, “It’s difficult to move forward in a Republican primary if you have been critical of any of the behavior that’s gone on[…] We Republicans certainly can’t countenance that kind of behavior. We ought to stand up and say ‘This is not right. This is not us. This is not conservative.’?”

“Based on the lack of support he has from the people of Arizona, [retirement]’s probably a good move,” White House Press Secretary Sarah Huckabee Sanders told the media. Recent polls showed Flake has limited popularity with Republicans in Arizona.

Last year President Trump told other Arizona politicians he planned to personally spend US$10 million to see that Flake did not win the Republican primary, the intra-party election that names the party’s official candidate. About two months ago Trump tweeted in support of Flake’s rival for the primary nod, Kelli Ward, “Great to see that Dr. Kelli Ward is running against Flake Jeff Flake, who is WEAK on borders, crime and a non-factor in Senate. He’s toxic!”

Republican Senators John McCain and Bob Corker, who have also been critical of President Trump, stood and clapped at the end of Flake’s floor speech. Corker later called Flake a “real conservative.” Republican Senator Susan Collins of Maine described herself as deeply disappointed by Flake’s decision. Republican Senator John Cornyn and Democratic Senator Tim Kaine referred to it as “sad” and “depressing.”

Kaine commented, “When someone as good and decent a person as Jeff Flake does not think he can continue in the body, it’s a very tragic day for the institution.”

Flake has recently published a book, Conscience of a Conservative: A Rejection of Destructive Politics and a Return to Principle, in which he criticizes what he sees as Trump’s negative effect on the tone of United States politics. Politically, Flake has differed from President Trump on trade and immigration, specifically the Trans-Pacific Partnership and the North American Free Trade Agreement, with Flake in favor of both agreements and Trump against. Flake also co-authored a 2013 law that would have given undocumented immigrants a path to citizenship if it had passed. Trump is in the early stages of building a wall on the U.S.–Mexico border in an attempt to prevent people from entering the U.S. illegally and has issued three executive orders limiting immigration from specific countries, though these were later blocked.

United States senators serve six-year terms. One third of the Senate is elected or reelected every two years.

Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

Arson charge for man who cleaned home with gasoline

Wednesday, April 8, 2009

Ernest Krajniak from Chilton, Wisconsin in the United States has been charged with arson after a lit cigarette ignited gasoline soaked clothes, setting his apartment ablaze.

On Friday April 3, Krajniak, 47, cleaned his entire apartment with about five gallons of gasoline, wiping everything down with the soaked clothes. After he was finished, he piled the soaked clothes in the center of his bedroom, lit a cigarette and then threw what was left of the still lit cigarette, into the pile.

Krajniak never called the fire department and never pulled the alarm. Instead he yelled ‘fire’ a few times then walked to the police station where an ambulance took him to a local hospital for the treatment of minor burns. The fire department later arrived to put out the blaze and his apartment was extensively smoke damaged. 11 other apartments were also damaged, leaving the occupants without a place to stay for at least a week.

“I should have never used that,” said Krajniak during a court appearance on Monday. He admitted to knowing that gasoline was highly flammable. He was arrested and his bond has been set a US$2,500. Krajniak’s next court appearance is scheduled for Monday, April 13. According to WISinfo.com, Krajniak has no prior criminal record.

The careless smoking of cigarettes has been blamed for thousands of fires across the U.S. In January 2008, an unnamed elderly woman in Buffalo, New York was receiving oxygen for medical problems in her home and lit a cigarette and began to smoke it. The oxygen coming from her mask then facilitated the ignition of her clothing, setting her on fire.

In the U.S. in 2002, only 4% of all residential fires were reportedly caused by smoking materials. These fires, however, were responsible for 19% of residential fire fatalities and 9% of injuries. The fatality rate due to smoking is nearly four times higher than the overall residential fire rate; injuries are more than twice as likely. Forty percent of all smoking fires start in the bedroom or living room/family room; in 35% of these fires, bedding or upholstered furniture are the items first ignited.

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