Category: Plastic Surgery

Understanding The Cost Of Labiaplasty In New Jersey

A Closer Look at Labiaplasty Costs in New Jersey

When considering a personal and sensitive procedure like labiaplasty, multiple factors usually come to mind. These typically include the expertise of the surgeon, the comfort of the facility, and most certainly, the cost of the procedure. Understanding the estimates of labiaplasty costs in New Jersey can help determine whether this procedure is the right choice for you. That being said, it is important to balance cost considerations with the quality and safety of the procedure.

Labiaplasty is a surgical procedure that reshapes or reduces the size of the labia minora, the inner folds of the vulva. Reasons for undergoing this surgery vary — it could be for comfort, aesthetic goals, or both. As labiaplasty is considered a cosmetic procedure, most insurance companies do not cover it, making it essential for patients to understand the expenses they will incur.

The cost of a labiaplasty procedure in New Jersey can vary significantly, typically ranging from $3,000 to $8,000. Multiple factors influence this price variance, including the surgeon’s experience, the complexity of the procedure, anesthesia fees, and facility costs.

Firstly, the surgeon’s expertise plays a crucial role in the cost. More experienced surgeons, due to their refined skills and extensive knowledge, often charge more. While it might be tempting to opt for a less costly surgeon, remember that this is a delicate procedure, and the surgeon’s expertise ultimately contributes to the success of the surgery and the aesthetic outcome.

The complexity of the labiaplasty also contributes to its cost. If it requires extensive reshaping or if it’s being combined with other procedures like clitoral hood reduction or a penile enlargement revision procedure, the costs are likely to rise.

Additionally, anesthesia costs should be factored in. Most labiaplasties are performed under local anesthesia, but if general anesthesia is preferred, the cost can increase. Finally, operational fees including the use of the surgical facility, post-surgery garments, and follow-up visits also contribute to the total cost of labiaplasty.

While considering the cost of labiaplasty in New Jersey, it’s essential to take a holistic approach. The cheapest procedure isn’t always the best, especially when it comes to your health and safety. It’s important that you don’t sacrifice quality for cost. Be sure to do your research, ask questions, and consult with different surgeons before making your decision.

Many practices in New Jersey understand the financial burden a labiaplasty can impose and offer different financing options or payment plans to ease the cost. Discussing these options with your prospective surgeon can be extremely beneficial and help make your decision a little more comfortable.

In conclusion, while the cost of labiaplasty in New Jersey can be relatively higher compared to other regions, it is important to keep in mind that this is a delicate, intimate procedure where the expertise of the surgeon and the quality of care cannot be compromised. With proper research and consultation, you can find a suitable and affordable solution to cater to your needs.

Changes Plastic Surgery: Evolution, Innovation And The Natural Facelift New Jersey Phenomenon

Over the years, plastic surgery has transformed and evolved significantly, paving the way for new techniques and procedural advancements that emphasize more subtle, natural-looking results. Among these advancements, one particular trend stands out: the growing popularity of the natural facelift New Jersey phenomenon, a less invasive procedure that focuses on natural and minimalistic results.

The Evolution of Plastic Surgery

The roots of plastic surgery can be traced back to ancient times when surgical procedures were performed to repair facial injuries. Over time, the purpose of these procedures expanded, and beauty enhancement became a primary motivation. The conception of modern plastic surgery during the early 20th century led to the development of sophisticated techniques aiming at enhancing aesthetic appeal.

Evolution in medical technology, procedural equipment, and surgical techniques have driven the changes in plastic surgery over the past few decades. It has shifted from simple procedures like rhinoplasty and liposuction to more complex ones. New developments such as laser surgery, endoscopic surgery, and injectable fillers like Botox have revolutionized the industry.

A Shift Towards Natural Aesthetic

In recent years, the industry has seen a crucial shift towards achieving natural-looking results. The ‘done’ look—unrealistically enhanced features—is increasingly seen as a big ‘no’. People are now looking for subtle enhancements that yield natural and rejuvenating results. This shift reflects a changing societal expectation of beauty and self-improvement.

One example of this development is the trend of the ‘natural facelift,’ a procedure that aims to rejuvenate the physical appearance without obvious signs of surgical intervention. Notably, surgeons in New Jersey have been at the forefront of this trend, gaining recognition for the technique locally known as the natural facelift New Jersey.

The Natural Facelift New Jersey Phenomenon

The natural facelift New Jersey style emphasizes creating a more youthful appearance without looking overdone. Unlike traditional facelifts that often result in a stark, tight, and pulled-back look, the natural facelift restores the patient’s original facial contours, creating subtle results that look – as the name suggests – entirely natural.

The procedure typically involves minor incisions, reducing tissue trauma and producing less scarring compared to traditional facelifts. Recovery time is sped up, and patients can expect to return to their normal activities within one to two weeks compared to the several weeks required for conventional facelift surgery.

Final Thoughts

There have been numerous changes in plastic surgery over the decades. However, with the growing demand for less invasive, more natural-looking procedures like the natural facelift New Jersey, it’s clear that the trend towards minimally invasive and more natural procedures is here to stay. This alignment with societal expectations and patient-centric approaches will likely continue to inspire future industry evolutions, driving new waves of transformation and providing a roadmap for the future of plastic surgery.

Artículo Plástica

Plástica‘, is a term that often confuses people as it is a broad term that encompasses multiple fields of work. However, in this article, ‘plástica’ will be examined through the lens of its usage in plastic surgery, specifically in the sector of aesthetic plastic surgery. The goal of ‘plástica’ (plastic surgery in English) is to improve a person’s appearance and, as a result, their self-esteem and self-confidence.

Though aesthetic plastic surgery comprises facial and body treatments, facial treatments are always the most sought-after. This trend is predominantly noticed in the ‘Empire City’ – New York. For the people of the Big Apple, who are constantly under the limelight and scrutiny, maintaining their youthful looks is no longer a luxury but a necessity.

In this sense, facial lift, a procedure that revitalizes the appearance and can take a few years off the face, is quite popular. However, not all facial lifts are the same. The quest for the most advanced and efficacious procedure has led the whole cosmetic industry towards the most natural face lift New York City.

The most natural face lift New York City is a unique method that accentuates the patient’s natural facial features rather than altering them entirely. This procedure gives the face a naturally younger look without seeming overdone or ‘plastic’. Thus, it is widely acclaimed and adopted, upholding the core principle of ‘plástica‘: augmentation of natural beauty.

‘So, what makes this face lift the ‘most natural’? The technique primarily involves minor incisions, usually along the hairline or behind the ears, through which excess skin is removed and sagging tissue is lifted. The sutures are subtly concealed to not show any marks of surgery. Its minimally invasive approach results in minimal scarring and recovery time. Subsequently, it provides the patients with a refreshed, rejuvenated look that enhances their natural and inherent beauty.

The most natural face lift New York City combines art, technology, and advancement in plastic surgery to give a life-like finish rather just a plastic one. It maintains the balance and proportions of the face while subtly providing transformation. It adds volubility and vitality to the face and brings back the youthful yet authentic look.

Advancing age, stress, and environmental factors might lead to loss of elasticity and volume, causing the skin to sag and fine lines to form. The quest to look youthful and refreshing rekindles the requirement for the ‘most natural face lift’ surgeries. The demand for these surgeries in cosmetics industry has escalated in the past few years, primarily contributing to aesthetic ‘plástica‘.

Conforming to one’s original and genuine self’s importance, and accepting oneself’s natural way, forms the spirit of ‘plástica’. It endorses enhancement and not drastic transformation. In ‘plástica’s’ pursuit to boost one’s self-esteem, the most natural face lift New York City emerges as the quintessential treatment.

Seven Questions You Need To Ask Your Plastic Surgeon

Submitted by: Abigail Aaronson

Before you undergo any plastic surgery procedure, you should prepare by asking your surgeon these seven vital questions.

Am I good candidate for this procedure?

Just because you want a specific cosmetic procedure, doesn’t mean that it’s safe for you. Sometimes medical histories, current health, and your individual physical structure may preclude your eligibility from undergoing procedures or certain techniques. People with heart problems, smokers, drug users, and those with any other health issues should discuss this with their surgeon before undergoing any treatments. Some surgeons may even require blood tests or a physical to ensure you are a good candidate for surgery.

What should I prepare for pre-surgery?

Some surgeries may require as many as a two to three months of prep time before the surgery date. Quitting smoking is often at the top of the list, along with occasional oral or topical medication regimes, dieting, and exercise. You will also probably have to do some special preparation right before the surgery, such as filling prescriptions for pain medication and washing with a special soap and shampoo.

[youtube]http://www.youtube.com/watch?v=7VQW8mOyMJ0[/youtube]

What will happen during the surgery?

Most people like to gloss over the gory parts and get straight to the results of the operation, but it’s important to know the basics of what is happening to your body while you are dozing away under the anesthetic. Knowing some of the surgical details will help you understand the healing process.

What should I expect post-op?

After your operation, you’ll probably be given a list of instructions to help guide you through the recovery period. Many procedures require someone else to take you home from the hospital, and possibly even help you through your first few days of recovery. You also may have to change wound dressing, apply topical medications, and follow other orders. You’ll also want specific instructions in any complications or emergencies should arise.

When will the stitches be removed?

Stitches, drainage tubes, and other after surgery dressings will often need to be removed by the surgeon one to two weeks after the procedure. Normally this only takes a few minutes. At this time the surgeon should also monitor the healing process and give further instructions if necessary. At this point, some surgeons may wish to see you again in a few weeks, or if everything looks normal they may not want to see you for another six months to a year.

What results can I expect?

Surgeons aren’t magicians and can’t read your mind, so it’s important to be clear on what you’d like and to understand what is possible. Dissatisfaction after surgery is not uncommon, but many times can be prevented by realistic expectations of the patient and clear communication with the surgeon. Your surgeon should be able to provide you with a fairly reliable and honest assessment of how he expects the treatment to turn out.

What are the risks and complications?

Every surgery comes with risks and complications, and you should be well-aware of them as well as what signs to look for in case one does arise.

About the Author: Before opting for plastic surgery, Atlanta residents need to consult a good plastic surgeon who will clear all their doubts about surgery. All risks and complications of the surgery need to be taken into consideration. Visit

swancenteratlanta.com/

.

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Deciding About Incision For Breast Surgery

Deciding About Incision for Breast Surgery

by

AustinSmith

When thinking about breast augmentation, there are so many options you have to think about. The incisions location is one of the important factors, and it has to be discussed with your cosmetic surgeon. Every location had its advantages and disadvantages. There are four main incision locations, but there is no particular one that is said to be good for all.

The four incision locations are inframammary incision, transumbilical incision (TUBA), transaxillary incision (armpit), and periareolar incision. Together with your cosmetic surgeon, sit and discuss which option will be best suitable for you, depending on such factors as your body shape and some other individual needs.

In inframammary incision, the implants are placed just underneath the boobs; slightly above where the rib cage meets the boobs. Surgeons tend to favor this location as they are allowed easier access of creating an implant pocket; both under and above the muscle. Very small incisions can be used, with saline implants being favored to silicon ones, as they occupy less space. The advantage is that the surgeon has easy access to the breast, and even the smallest size of incision can be used. Disadvantage; a scar is always visible.

[youtube]http://www.youtube.com/watch?v=0KDnqw3c32U[/youtube]

Trans-umbilical incision (TUBA) is where a J or C shaped incision is placed at the belly button. A camera is inserted, for the surgeon to follow the operation procedure on a screen. Very small instruments are inserted so as to create a path to the breast. Tissue expanders are used to create pockets for the implant. Using tuba, implants are placed under and over the muscle.

Saline implants are the only ones that can be used in TUBA though, as silicone ones cannot fit in the small incisions. Advantage is that patients who use this method are at a lower risk of infection. They will most likely also not lose the around the boobs sensation. The procedure doesn t leave a scar as well, with the incision well hidden. Disadvantage is that errors can easily be made due to the incision and implant distance.

Trans-axillary is where incisions are in the armpits. A path is then created to the chest. Doctors think it as the best incision type; as implants are placed only under the muscle. It is widely used as doctors easily place the implants. Advantage is that small incisions are used, and doctors have an easy time.

Periareolar incisions are created at and around the areola. It is best used in conjunction with other procedures e.g. boob lift. One major disadvantage is the possibility of losing nipple sensation, and infection as well. This may eventually cause you a problem during breast feeding.

Laderma.com in Prague is a trusted name for all breast related treatments including cosmetic surgeries, Breast Implant,

Breast Implant

, Breast Enhancement and

cosmetic surgeons

also. The clinic attracts clients from all over the world for all types of cosmetic and plastic surgery too

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How To Spot Below Average Plastic Surgeon Keyword Analysis

How To Spot Below Average Plastic Surgeon – Keyword Analysis

by

TROY Mowrer

Keyword analysis there are many characteristics that make a good doctor. But there are others that make up a professional above-average. If you\’re in the market for a good cosmetic surgeon. You have to learn the traits of an evil so you know who to avoid. Some of the most obvious signs of another practitioner you choose. Keyword analysis consider. One implication is that doctors are not forthcoming about his background. Want to find someone who has a lot of experience with plastic surgery. And this is understandable. So doctors try to provide good patients what they need. Keyword analysis this means that you need to stay away from a cosmetic surgeon may not answer any questions about their experience.

[youtube]http://www.youtube.com/watch?v=qIuokI647D8[/youtube]

Or even more, you will be able to know that you are among the first patients. You also may find that the doctor you are considering does not have the proper education and may not be licensed in your state. You can find this information through a quick search online. Most doctors list this information on their website. Keyword analysis but you can also use a search engine to find. When you ask where the operation will take place. You may find that it will be done in a doctor\’s office. However, you should still ask whether cosmetic surgeon. You are going to the hospital privileges. Keyword analysis like the majority of physicians in good condition. This means that, during the operation.

If there is an error. Or a certain operation is preferably in a hospital. He can take the patients there. Keyword analysis in many cases either practitioners who do not have hospital privileges lost them because of bad behavior.

Keyword analysis

or never had them to begin with because of the lack of a current medical license. Therefore, the answer to this question should be very telling. In fact, if your plastic surgeon refuses to answer all your questions. You should look elsewhere. Keyword analysis physicians should want you to feel comfortable. And they should know how to do it. You have a right to know what is going to continue throughout the procedure. So if you have questions. Your are left unanswered. You will know how to find another doctor to work. Othervise since may fell untsomfortable andrey nott relaksed abbott organizes tsonfident s to the surgery. At worst, you can find out too late that you have never been a good candidate for this procedure. And your practitioner was not qualified to perform his. You can find most of this information when you meet with a cosmetic surgeon in person at the first consultation. In general, if a few of your questions will be answered. Or you do not feel comfortable talking to your doctor. You should find a new.

Keyword analysis

cosmetic surgeon boston service makes you feel very comfortable, when you make a major decision for your future.

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Sex Change Surgery Calls For A New Face

By Pichet Rodchareon

When speaking of sex change procedure, people only think about the change in the reproductive parts and perhaps the breasts which are the most distinctive feminine features. However, it is undeniable that the face is the most noticed part of a person. Therefore, for natural looking results, it is advised people who have undergone sex change operation consider facial feminization surgery as well because it helps them integrate socially as women.

The aim of facial feminization surgery is to eliminate or reduce many of the cross-gender-related deformities of the facial bones caused by late-pubertal testosterone masculinization in male-to-female transsexuals. The procedure involves various bony and soft tissue procedures and sometimes includes facial hair removal. The surgeon will focus on how to adjust the dimensional parameters of each face towards the normal female range, based on certain physical anthropological measurements.

[youtube]http://www.youtube.com/watch?v=nXVMMobyetQ[/youtube]

According to anthropological researches, survival requirements over evolutionary time have adapted human males’ faces for protection in hunting and fighting, providing them with protruding brow ridges and heavy jaws/chins. However, human females’ faces have evolved (as have children’s faces) for better hiding/fleeing by having better unobstructed peripheral vision (with the eyes more forward in the facial structure, and with no brow ridge). These differences in secondary sex characteristics are caused by the different sex hormones present in the bodies of boys and girls after puberty.

The surgical procedures most frequently performed during facial feminization surgery include hairline correction, forehead recontouring, brow lift, rhinoplasty, cheek implants, chin and jaw recontouring, Adam’s apple reduction and lip filling. Other procedures might be suggested by the surgeon, depending on each person’s natural looks.

There are only a small number of surgeons globally who specialize in facial feminization surgery. Like any other cosmetic surgeries, patients should be confident that they are placing their image in the trustworthy and reliable hand. There are, of course, limitations to what a surgery can do. It is not a magical process that can 100 per cent transform a man’s face into a woman’s natural face. It is best to speak to the surgeon beforehand to make sure the results are what the patient is looking for as the features will stay with the patient permanently.

About the Author: Dr Pichet Rodchareon is the owner of

Bangkok Plastic Surgery Clinic

, center of

sex change surgery

based in Bangkok, Thailand.

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Conditions Commonly Treated By Foot Surgeons In Racine, Wi

byadmin

There are many conditions that impact patients’ feet and ankles, leaving them with pain, discomfort, and potentially severe mobility issues. Many of these conditions can be treated medically, but some really require the help of foot surgeons in Racine WI for resolution. Read on to find out about a few conditions commonly treated with foot surgery below.

Hallux Rigidus

Also known simply as a stiff big toe, Hallux Rigidus causes pain and stiffness that can make it difficult to walk. This condition originates from trauma due to degenerative forms of arthritis and is often exacerbated by damp, cold weather. While wearing the right shoes and applying natural lubricants or steroid injections may temporarily ease the discomfort associated with this condition, surgery is often required to restore mobility in serious cases.

Hallux Valgus

More often referred to as a bunion, this condition is one of the most common foot deformities. It manifests as a bony bump between the big toe and the foot and often causes the big toe to bend inward. Bunions can be extremely painful, so those suffering from serious deformities often choose to have surgery to reduce pain and increase mobility.

Hammertoe Disorders

Hammertoe refers to a disorder in which a patient’s toes bend at abnormal angles, causing pain and other problems. This condition is caused by a muscle and tendon imbalance, which is often the result of leaving bunions untreated for prolonged periods of time. Surgical treatment involves the fusing of the patient’s deformed joints using small implants or surgical pins, which can later be removed to restore normal function.

Plantar Fasciitis

Also known as jogger’s heel, this condition is caused by torn or inflamed heel ligaments, which may require the help of Foot Surgeons in Racine WI for permanent correction. Symptoms of Plantar Fasciitis include stabbing pain in the heel that usually manifests itself in the early morning and vanishes later in the day. Runners, people who are severely overweight, and those who wear shoes with hard heels are all at greater risk of developing this disorder.

Learn More Today

Want to find out if foot surgery may be a good long-term option for treating these or other foot disorders? Visit Greatlakesfootankle.com online for more information or call to schedule an appointment today to get started.

How To Avoid Common Diet Scams

Submitted by: Anthony Ellis

As our country gains weight at an alarming rate, we are spending more each year on products that promise us easy, effortless weight loss. Each year in the United States, an estimated 35 billion dollars is spent each year on weight loss products. The problem is that in spite of headlines that feed our hopes that a new, secret, better weight loss formula has been discovered, the truth is there are no easy solutions to losing weight.

Simply put, weight loss is a combination of lifestyle choices, and is the result of a firm commitment to making and maintaining them over a period of time. Any products that offer weight loss without reduced caloric intake and increasing activity levels are fraudulent- and a waste of money.

Why Do People Buy Products That Are Scams?

Denise Bruner, MD, MPH, FASBP is a specialist in weight loss, and a fellow in the American Society of Bariatric Physicians. She shares one of the major reasons that weight loss scams flourish today: We live in a society today that wants immediate gratification. This is reflected in our willingness to buy from those that promise instant results .

The increasing obesity in our society, and hopes that weight loss can be achieved without lifestyle changes fuels the growth of frauds. Bruner states, In the U.S., currently 61% of the population is overweight, and the numbers are going up. There s a huge market out there for weight loss products. After all, it appeals to us to find out that you can Lose 30 pounds in 30 days. We don t want to have to deprive ourselves of our favorite foods, and want something that will magically absorb the calories.

Jeannette Kopko, Senior Vice President of the Better Business Bureau for Dallas and Northeast Texas, agrees that illegitimate weight loss products feed on false promises: People are fooled by these scams because they hope that they aren t scams. They hope that they re real, and are an easier, faster, painless way to lose weight.

With the huge demand for weight loss products (and their revenues), companies are more than willing to become suppliers-whether or not their products work. Kopko states, The number of companies hawking bogus supplements and weight loss products is increasing rapidly in recent years.

How can you spot a weight loss scam?

Typically, weight loss scams make promises that aren t realistic. Headlines that promise weight loss without dieting are always scams, since calorie reduction is the basis of any true weight loss program. There are no legitimate weight loss programs that allow you to eat whatever you want without limit. As Monica Revelle, public relations specialist at the FDA notes: If it sounds too good to be true-it is!

Other tips offs that the weight loss product is a scam include:

[youtube]http://www.youtube.com/watch?v=Ex_UeKEuKSk[/youtube]

* Claims to be a secret formula: Products that claim to have secret formulas are scams. Dr. Bruner feels strongly on this issue, and states, There are no secrets to weight loss being held away from the public. In America alone, an estimated 100 people a day die from obesity; we could prevent 300,000 deaths annually if there was a real product that made weight loss simple and safe, and physicians would be the first to prescribe them.

* There s no physical address for the business. Legitimate products and services will have a physical address and phone number. Be wary of those that only offer a mailbox, or a toll-free number to call manned by help center personnel. Kopko shares, While not all companies that have P.O. or private mail boxes (PMBs) are illegitimate, plenty are. Check to see if there are the letters PMB after a physical address; this indicates that it s really a private mail box, that can forward mail to anywhere in the world. She adds that the Internet is also being used to promote frauds, and adds, You can t judge how good or legitimate a product is by how professional the web site looks. This only reflects how good their web designer was.

* They promise rapid weight loss. Weight loss that is too rapid is not only unhealthy, but is normally quickly regained. The best plans advocate moderate goals, with slow, steady weight loss of about 6-8 pounds a month over a long period. Dr. Bruner states, Any product that offer overnight or rapid changes is a fraud.

* They state that they can help a person lose fat or cellulite in a specific part of the body. Body fat is lost overall, not in a spot, and ads that claim otherwise are frauds.

* They promise permanent weight loss. No product can do this, since permanent weight loss is maintained by lifestyle changes.

By avoiding products with the above red flags in their advertising, you can protect yourself from illegitimate products-and save money.

Types of Weight Loss Scams

Weight loss scams can range from the highly illegal (and even dangerous) to the mildly unethical. Kopko states, There are degrees of fraud and misleading consumers. Some are scams where the person doesn t receive anything at all when they send in their money. Another form of scam is when the customer sends in money, and they get a product that has no benefit, such as a sugar pill.

Other weight loss scams use questionable practices, such as making claims for an ingredient-but without scientific studies to back them up. Kopko adds, In yet other scams, the product has very low levels of active ingredients, so the person doesn t get the desired result.

Some products sell because their names are similar to real products-even though they don t contain the same ingredients or quality. Dr. Bruner warns that these knockoffs are frauds: The person thinks, Oh, I can get this a lot cheaper here but be careful, and check it out thoroughly first.

Kopko has seen all types of weight loss scams during her years with the Better Business Bureau. She remembers, Years ago, in our area, there was a business that sold weight loss glasses ; one lens was blue, the other brown. Supposedly, the two colors confused the brain and the person didn t get hungry. She adds, Another fraud was weight loss bath powder that a person pours into the tub, that promised weight loss.

Today, popular scams are pills, powders, patches, and herbal teas that supposedly promote weight loss.

One recent scam was a powder taken a few hours before sleep. Kopko states, It promised that the fat would melt away while you slept. The only benefit was that the person gave up their bedtime snack when they took it; there was nothing in the powder to help. And the person who bought the powder was then deluged with other products from the company that would make the product work better. It was all a huge fraud.

Dr. Bruner has also seen a variety of weight loss scams over the years. She states, I ve seen people wearing inserts in their shoes; the manufacturers claim that they hit pressure points to relieve hunger (it doesn t work). Another scam is a chocolate patch designed to reduce cravings for chocolate, or wearing special clothing to spot reduce areas. She notes that in Europe, another popular weight loss fad is getting attention: In Europe, right now mesotherapy, injecting a drug into the muscle, is a very popular fraud.

FTC s sokesperson Shirley Rooker notes that the FTC recently stopped another popular weight loss scam-and the company was forced to pay back millions to consumers taken in by its fraudulent ads. She notes, The Enforma System claimed that its products increase the body s capacity to burn fat and would help the body burn more calories while just standing or sitting around doing nothing, even while sleeping. And the TV ads stated that consumers could enjoy fried chicken, pizza, and other high-calorie, high-fat products and still lose weight. The FTC complaint charged that there was no proof that Fat Trapper and Exercise in a Bottle really worked. 1

Why Aren t They Stopped?

With the huge numbers of weight loss frauds out there (it only takes opening up a magazine, or surfing the Internet to view some), the question of why they are allowed to continue is raised.

Kopko says, I get a lot of calls from people who ask, Why isn t something being done? about a scam. Basically, the answer is: until we receive complaints, a fraud can t be investigated. She adds that many times, people who are scammed don t file reports. They don t want the bother, or they don t know where to turn. The complaints we get are probably only a fraction of the problem that s out there.

She warns that not being shut down is not a guarantee of reliability. Just because a business is out there, selling weight loss products doesn t mean they re legitimate; it may just be that they haven t been caught yet. This is why it s so important to be an aware consumer.

Once complaints are made, law enforcement will step in and start investigating weight loss frauds. They often prosecute illegal businesses, and force them to make restitution to their victims. But Kopko shares that not every questionable weight loss product can be dealt with in this manner: Some scams might not be illegal-just unethical. They market their products in a way that implies benefits, instead of stating them outright, and skirt the legal boundaries of false advertising.

In some cases, stopping a fraud takes time because of the decision over who has jurisdiction, and the time needed to gather the data to begin prosecuting a company. For instance, the FDA s Moica Revelle states that they only have jurisdiction over scams in which a product is proven to be unsafe. We monitor the quality and safety of weight loss products; but we don t have jurisdiction if there s no evidence of harm done.

In many cases of false advertising, the FTC steps in, and uses information gathered by other agencies to make their case against a company. Kopko states that the Better Business Bureau, while not having jurisdiction itself, make their task easier. We keep information about businesses on file, including complaints against them, and share this with law enforcement and government agencies.

How To Protect Yourself From Scams

One of the best methods of protecting yourself from weight loss scams is to seek medical advice from a qualified physician who specializes in weight loss (bariatric medicine). At times, this means first coming to terms with a realistic view of weight loss. Dr. Bruner states, Losing weight isn t simple or easy.

Basically, it means reducing calories and exercising, but it must be individualized to the person s needs. For instance, the person with insulin resistance needs a higher protein, lower carbohydrate diet so they won t feel that they re starving; and those with allergies (such as to wheat or yeast) will need a diet that avoids these items.

To protect yourself from scams, check the product out first with your physician. And if possible, try to avoid impulse buying . First investigate the product and the company s reliability with consumer organizations. This can save you needless expense and disappointment in the long run.

Another method of avoiding scams is to visit sites that investigate consumer frauds-and check out a company before buying. Kopko states, The Better Business Bureau is a participant with the Sentinel Database (online at www.consumer.gov/sentinel ) which allows consumers and law enforcement to view trends and complaints against businesses. You can also go online to our national web site at www.bbb.org to check out a company nationally. Just click on the consumer info link, and look up diet fads and scams that have been reported.

Weight loss scams are on the rise, and the numbers of companies using fraudulent advertising are multiplying. By taking the time to carefully investigate a company and its products, and choosing to work with a qualified physician on your weight loss goals, you can save yourself needless expense and disappointment. Best of all, you can get started on the road to real, achievable weight loss goals while maintaining good health.

About the Author: Fitness Consultant Anthony Ellis has helped thousands of individuals lose fat and build more muscle. To read more about his fat loss recommendations please check out his site at

fatlosstips.com

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